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American Pickleball Association

About Us
It all starts with our love for pickleball. This deep attraction to the game and all its benefits and fun evolved into creating the American Pickleball Association franchise opportunity. Below you’ll learn our philosophy, our vision, our values and meet our executive team. We appreciate your attention and time.

Mission Statement

We seek to change lives through sport; focusing on popularizing and growing Pickleball into a community of zealous participants.

Vision Statement

To promote growth opportunities in the sport of pickleball for all ages and levels of participation.

Core Values

  • Excellence
  • Customer Service
  • Integrity
  • Dedication
  • Communication

Proven Success

Guiding Principles

At the foundation of every great endeavour and high level success are a set of core principles that guide every action taken. Our decisions extend from these principles and they serve to support our vision and ensure we stay on track to help fulfill our franchisees visions, as well.

main company pickleball pic

Membership and Franchisee Recruitment – American Pickleball Association believes that pickleball is a lifetime endeavour and the benefits of health, recreation, and competition should be available to everyone. APA will strive to expand it’s membership and franchise footprint in order to share these benefits with as many players and supporters as possible.

Membership and Franchise Support – American Pickleball Association values its members and franchisees and will provide the best possible service and operational support at all levels.

Promotion of the Sport – In order to sustain a strong player base American Pickleball Association will promote the benefits of participation through mass marketing efforts.

Sponsors and Supporters – American Pickleball Association values its relationships with its sponsors and supporters and will continue to maximize benefits and exposure.

Executive Team

CEO & President

Sam Brown

Founder & CEO

Build, create,  evolve, expand

Carell Grass

President & COO

Connect, relate, collaborate, achieve

Sam Brown

Sam played in football, basketball and baseball during his journey through high school and played varsity baseball at the Colorado State University, including a tryout for the Pittsburgh Pirates major league team. He played semi-pro baseball during his college years. His love for sports continued through his professional life.

Sam received his undergraduate degree from the University of Colorado in 1962 and his law degree from Stanford University in 1965. He served as Attorney for the Ministry of Agriculture, Lesotho Africa, under a Ford Foundation Fellowship and later served as an Honorary Consul for that Country. Sam served as Assistant Attorney General for the State of Colorado from 1966 through 1971.

In 1971 Brown founded Brown and Associates Ltd., a Commercial Real Estate and Investment firm, in Denver, Colorado.

Sam Brown and Associates has organized and managed over 55 joint ventures, Limited Liability Companies and partnerships involving some $190 million in assets including shopping centers, Shoppettes, office buildings, warehouses, apartment buildings, and land subdivisions.

From 1988 through 2006, Brown was involved in the Factory Outlet Industry. In 1988 Brown and Associates brought the first Factory Outlets to Colorado, the Silverthorne Factory Stores. Brown planned and developed the Dillon Factory Stores in Dillon Colorado. Brown and Associates currently manages 380,000 square feet of commercial real estate with approximately 105 tenants.

Notable professional affiliations and positions include:

  • Former president of Stanford Law School Student Body
  • Honorary Consul, Emeritus, Kingdom of Lesotho, Africa
  • Denver Metropolitan Commercial Association of Realtors (DMCAR)
  • Past President of the Commercial Brokers of Boulder, Colorado.
  • Former President of the Developers of Outlet Centers (DOC)
  • Denver Bar and Colorado Bar Associations.

In recent years, Sam played in many tennis tournaments and leagues then  switched from tennis to pickleball five years ago. He has taught pickleball clinics, played in numerous pickleball tournaments and pickleball leagues. He is the Founder and CEO of The American Pickleball Association and creator of the world’s first pickleball franchising system.

Carell Grass

New COO. Additional bio details forthcoming.

Question or Comments?
Get In Touch

7687 West 88th Ave.,
Arvada, CO, 80005
+1 303.362.0397